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Search resuls for: "Janesha Moore"


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Creators' earnings are still on the rise, but the ways in which they make money are changing. New data from market-research firm eMarketer, Business Insider's sister company, forecasts that creator revenue from social media will rise by 16.5% year over year to $13.7 billion in 2024. While brand partnerships remain the primary income source for creators, affiliate marketing is getting a "glow up" this year thanks to platforms like TikTok and YouTube, according to research-analyst Jasmine Enberg. A creator usually has several income streams, from brand partnerships to affiliate marketing to launching courses. Affiliate marketing is also popular on Instagram and YouTube, with the latter doubling down recently with its own affiliate-marketing program .
Persons: Jasmine Enberg, it's, Enberg, Janesha Moore, Moore Organizations: YouTube, Business, US
When Janesha Moore got a $540 check from Amazon in May 2023 for affiliate commissions, she was astounded. “Seeing that money really woke me up,” the Philadelphia-based creator told Business Insider. “That’s when I seriously started strategizing and started doing a lot of research into affiliate marketing.”This story is available exclusively to Business Insider subscribers. Most of her income as a creator has come from affiliate marketing, though she’s also partnered with brands like Warby Parker, Walmart, and Marshalls to create paid, sponsored content. Since most of her income is through affiliate marketing, she considers brand partnerships “bonus revenue," she said.
Persons: Janesha Moore, strategizing, Moore, She’s, she’s, Warby Parker, we’re, , , ” Moore, “ Brand Organizations: Amazon, Business, BI, Walmart, Strategic Influencer Academy Locations: Philadelphia, Instagram, TikTok, LTK
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